Alchemer, which specialises in experience management and enterprise feedback technology has acquired mobile feedback tech firm, Apptentive. The acquisition provides Alchemer customers with a more in-depth method of collecting feedback from mobile customers and gives Apptentive customers access to survey and workflow functionality across communication channels and within platforms such as Salesforce, Microsoft Teams, and Slack.

Founded in 2006, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to proactively drive better engagement, retention, and user experience. Apptentive manages millions of consumer interactions every day on hundreds of millions of devices for global brands,.

“This acquisition creates an incredible opportunity for our customers to better reach their customers and employees where they are engaged – in mobile apps,” said Alchemer CE, said David Roberts. “This is the next step in Alchemer’s journey to democratize experience management and becomes the foundation for Alchemer’s digital engagement strategy. Alchemer is excited that the Apptentive team shares our vision to make every customer and employee voice matter.”

Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will launch new, integrated solutions for the market. Apptentive provides customers with the ability to reach consumers and employees within their mobile experience. Alchemer’s broader experience management platform allows those same respondents to provide deeper feedback. By leveraging Alchemer’s workflow and integration capabilities, customers can put this feedback to work, closing the loop with their customers and employees who take the time to provide feedback on their experience.