Alibaba launches affiliate program with Awin

Tyrone Stewart

AlibabaChinese eCommerce giant Alibaba has expanded its partnership with Awin, an affiliate marketing network. is the second Alibaba Group brand to launch an affiliate program on, following AliExpress.

Alibaba is aiming to use the affiliate program to grow its number of daily unique visitors to 1m per day by the end of this year.

“As the major network player and with a great reputation in the industry, we are very excited to have Awin on board. We have seen a great conversion rate so far, so we believe there is huge potential for our partnership,” said Heaven Li, senior manager of traffic management at Alibaba Group. “Awin has an extensive publisher portfolio across all verticals, which can help us explore new opportunities. We look forward to doing business together with new affiliate partners, particularly for our September promotion which is not to be missed.”

It is one of the group’s two biggest retail marketplaces outside of China, alongside AliExpress. For the AliExpress affiliate program, two dedicated publisher events in London and Berlin were facilitated in the run up to Singles Day.

“Awin is very excited to have Alibaba live across our global network.  Building upon the incredibly successful partnership between our two companies, the new global programs for Alibaba will further allow publishers to take advantage of the meteoric rise of China’s largest ecommerce platform,” said David James, global account management director at Awin. “Together with AliExpress, these exciting new retailers allow consumers and businesses to tap into a vast array of goods, often directly from the manufacturer. Awin is proud to be partnering with Alibaba to grow its international presence across the globe.”