All Aboard Libertys Mobile World Congress Briefing Express
- Monday, October 8th, 2012
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Liberty PR is offering mobile marketing companies the chance to make the most of the arduous journey to MWC 2013 by taking an exclusive trip via Eurostar, with a stopover in Perpignan, before heading to the event in Barcelona.
In return for sponsorship of the trip, vendors will get a series of 20-minute briefings with some of the brightest and best tech jouralists – including yours truly. Participants will get a nights stay in a luxury hotel in France, with dinner laid on by the host.
Nick Lane, Liberty’s head of telecoms and media, said: “Liberty will help mobile companies – and the media – make the transition from the Fira Montjuic to Fira Gran Via and ease the familiarisation process. A survey of 20 leading UK leading journalists and analysts revealed that 100 per cent missed briefings when the congress moved from Cannes to Barcelona – 75 per cent were not familiar with venue lay-out, 70 per cent did not realise the distance between briefings, and 65 per cent did know where their briefing was to be held.”
The trip will take place over 23 and 24 February next year, arriving in Barcelona on the Sunday before the event.
To get involved, email [email protected]