Alterian and bemoko Form Mobile Partnership

Customer Engagement Solutions firm Alterian is teaming up with mobile web and software developer bemoko for the rapid deployment of scalable, user-friendly mobile sites. The companies say that together, they will help marketers and agencies quickly and easily move more of their business initiatives onto the mobile web.

The partnership addresses key pain points that organisations face today, namely how to support the growing population of mobile users through a compelling mobile experience, without over-stretching the marketing department’s resources and budgets, while at the same time tackling the shifting sands of new mobile devices, formats and operating systems.

The partnership will combine the Alterian Content Manager web content management system with bemoko’s bemoko Live platform. Alterian Content Manager allows non-technical users to instantly update dynamic content on any channel, including the web, mobile, social media and email. bemokoLive instantly identifies over 12,000 mobile devices and then delivers content specifically targeted and tailored to that device’s capabilities.

“Every organisation has recognised the fact they cannot do without a website,” says Arjen van den Akker, product marketing director at Alterian’s web content management division. “In 2011, we will see companies realise they cannot ignore mobile any longer either. We are excited about our joint proposition with bemoko, as we can now help organisations build a compelling mobile presence in one go, instead of them having to build bespoke mobile applications or templates for each and every device separately. This is a huge differentiator, that yields significant competitive advantage”.

bemoko is the company behind Mobile Marketing’s own mobile site, which you can access at