Alternate Route teams with Sphere Digital to help tech firms enter new markets

Alternate RouteGrowth consultancy firm Alternate Route has teamed up with Sphere Digital Recruitment, a tech-focused recruitment agency, to help companies to launch and scale their business in both the UK and US.
The partnership aims to enable businesses to achieve their key strategic goals by keeping the planning, strategy, and hiring services required to launch in a new market all under one roof.
“We continue to see technology businesses set their sights on new market opportunities and Alternate Route are perfectly placed to provide important planning and strategy advice to enable successful expansion,” said Ed Steer, CEO & co-founder of Sphere Digital Recruitment.
“Naturally, hiring the right people is a critical part of this success. Therefore, our clients can focus on their hiring needs, whilst Alternate Route handles the rest so you’re able to hit the ground running once your new hire is on board.”
Alternate Route was founded earlier this year by Zac Pinkham, former VP & global head of mobile at Verizon Media Group, and Jessica Wilkeyson, former team lead and senior director of sales at eMarketer.
It aims to work with companies of varying sizes to identify areas that need attention and then set out to alleviate these problems to make companies more efficient.
“After 15 years helping tech companies scale their businesses globally, we created Alternate Route to help others achieve the same success,” said Pinkham, co-founder of Alternate Route. “Having offices in both the UK and US enables us to work with partners across Europe and North America to launch their business in new markets by facilitating custom go-to-market and growth strategies, while Sphere focuses on supporting the company’s hiring needs.”