Altitude Solutions, a mobile marketing firm operating in Rwanda, has added SMS marketing to its toolkit, after deploying Cytech’s SMS Platform, a white-label software solution designed for SMS/text message marketing campaigns.

Altitude Solutions’ customers include local businesses, government and non-governmental organizations in Rwanda. The Cytech SMS platform includes 1-way bulk SMS services, 2-way interactive SMS services including voting, promotions, quizzes, opinion polls, competitions, and registration services.

“With our new collaboration, we are once again delighted to see that mobile marketing becomes widely acknowledged,” says Cytech co-founder, Vagelis Antoniadis. “As we strengthen our presence in E. Africa and grow our customer base, our commitment to offer to our customers top quality services, constant innovation and expert support adapted to the needs of each market becomes even greater.”

Altitude Solutions general manager, Karema Sam, notes that Rwanda is becoming the technology hub in E. Africa. “Mobile technology is bringing people together, breaking the distance barrier for the benefit of the community,” he says. “Now its time to move further and implement new services, and mobile marketing will be one of the big players.”