Always Take the Weather With You

So sang Crowded House a few years ago. Now, thanks to Foreca and Rapid Mobile Media, you can. The two companies have teamed up to launch Forecas mobile weather service through an interactive application available on a wide range of handsets. The application delivers detailed weather information for global locations in real time, including current conditions, satellite and radar images, and weather forecasts.
Rapid Mobile s ThinkPhone delivery platforms and Ad360 mobile advertising server will maximise reach for Forecas service, and provide additional branding and monetisation opportunities, while adapting the application to ensure the best user experience across different handsets. The Rapid platforms can also automatically deliver multi-lingual versions of the application.
With an ever increasing appetite from a mobile audience for accurate, up-to-date weather information, it was important for us at Foreca to be able to rapidly address the broadest possible audience of mobile phone users with our application, says Foreca VP, Business Development, Marko Moilanen. Rapid Mobiles automatic provisioning platform capabilities mean that we are able to achieve this market reach through the development of only one version of the application, minimising engineering costs and time to market, whilst meeting our stringent requirements for quality.
You can download a free, 3-day trial version of the application at via your mobile or web browser. The full version costs 19.95 (17.40) per year or 4.95 per 30 days.