Amazon, Google, Microsoft and Netflix Ally for Unified Video Format

Mobile-videoAmazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla and Netflix have partnered to form the Alliance for Open Media.

The Alliance describes itself as an open-source project that will develop next-generation media formats, codecs and technologies in the public interest. In the first instance, what that means is that the companies will be working together to develop a unified video format for the web.

“Customer expectations for media delivery continue to grow, and fulfilling their expectations requires the concerted energy of the entire ecosystem,” said executive director Gabe Frost. “The Alliance for Open Media brings together the leading experts in the entire video stack to work together in pursuit of open, royalty-free and inter-operable solutions for the next generation of video delivery.”