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Amazon takes on convenience stores with Instant Pickups

Tyrone Stewart

Amazon Instant PickupAmazon has opened five fully staffed pickup locations across the US for people to grab daily essentials in two minutes or less.

The Instant Pickup service is available to Prime and Prime Student members in Los Angeles, California; Berkeley, California; Atlanta, Georgia; Columbus, Ohio; and College Park, Maryland. In each location, items available include snacks, drinks and electronics, along with some of Amazon’s most popular devices.

The service works through the Amazon app, where Prime members can shop for ‘need-it-now’ items like food, drinks, personal care items, technology essentials and Amazon devices like Echo, Echo Dot, Fire TV, Fire tablets, and Kindle e-readers. Once the items have been selected, the order will be prepared and available for pickup from a self-service locker within two minutes or less.

“Instant Pickup is another way Amazon is making life more convenient for Prime members,” said Ripley MacDonald, director of student programs at Amazon. “As shopping behaviours continue to evolve, customers consistently tell us that they want items even faster. Whether it’s a snack on-the-go, replacing a lost phone charger in the middle of a hectic day or adding Alexa to your life with an Echo, Instant Pickup saves Prime members time. While Instant Pickup is available at select pickup locations today, we’re excited about bringing this experience to more customers soon.”

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