Amazon has launched the Mobile Associates API for Android, which offers developers the chance to earn money for items bought on the eCommerce site by users of their apps as part of its affiliate program.

The API enables devs to integrate Amazons check-out experience into their app, and rewards them with up to six per cent of any purchases made. Its a good opportunity for cross-promotion, with a choice of selling single items, showcasing a product category, or bundling together physical and digital items.

“Developers now have the ability to create an even deeper connection between their app and the products customers value and purchase through Amazon.com,” said Mike George, vice president of Amazon Appstore, Games and Cloud Drive. “A developer of a nutrition and fitness app can now offer their customers the ability to purchase vitamins, supplements and fitness gear within the app, directly from Amazon. It offers the customer a more relevant experience and provides the developer with a new source of revenue.”