Amazon Music has unveiled a new campaign aimed at transforming how people spend time on the go, just in time for the busy holiday travel season.

In partnership with creative agency Wieden+Kennedy Amsterdam, the campaign highlights Amazon Music Unlimited’s latest perk: one free Audible audiobook per month for subscribers in the US, UK and Canada.

The campaign will run on social and streaming platforms across the US, UK and Canada.

It will also include out-of-home placements in bus and train stations, prominent street locations, and digital out-of-home displays at major US airports such as JFK, LAX, Hartsfield-Jackson Atlanta and Chicago O’Hare.

Stuart Harkness, Chris Taylor, and Paula Essig, the creative team at W+K said: “We set our campaign in an airport as the perfect backdrop to explore the diverse cross section of humanity that turns to music and audiobooks while waiting for flights.

“We turned killing time into a thrilling time, on the go.”