Internet retailer Amazon has unveiled an advertising platform aimed at mobile app developers, as part of a push to claim a larger portion of the mobile ad market from Google and Facebook.
According to Bloomberg, the platform will enable developers to promote their apps via Android devices, as well as Amazon's line of Android-based tablets and smartphones, including the ill-fated Fire.
Despite it's place as one of the largest internet retailers, Amazon occupies a tiny space in the mobile ad market, with less than a one per cent share compared to Google's 35 per cent and Facebook's 17 per cent.
With spending in app marketing projected to rise to around $3bn (£1.89bn), Amazon is keen to expand its presence in this fast-growing market. The company has been placing increasing focus on digital services in the past few years, attempting to grow its enterprise web services offering and branch out into the smart home.
"We work with many developers to support merchandising and advertising across our platforms and devices," said Lyn HArt, a spokesperson for Amazon. "We realised that many more developers would benefit from this advertising and merchandising."