Amazon will show 20 Premier League matches a season between 2019 and 2022 via its online streaming service after winning one of the final two broadcast packages. The rights, which cover one round of midweek games and one round from a bank holiday, represent a significant win for Amazon.
Sky and BT have previously had a stranglehold on the broadcast of Premier League matches in the UK, so Amazon's victory is sure to cause ripples in the worlds of both online streaming and sports broadcasting. BT Sport picked up the other unsold package of 20 matches for £90m, bringing their total games per season to 52. Sky Sports will broadcast 112 matches, including all Saturday night fixtures.
Amazon, which will stream the matches for free for all Prime members, will also show weekly highlights of all Premier League games throughout the season. The package purchased by the firm covers the first round of midweek games in December and all 10 games on Boxing Day.
This isn't the retail giant's first venture into sports broadcasting - it also broadcasts the US Open and ATP World Tour Tennis events, and has streaming rights to some NFL games in the US.
"We welcome Amazon as an exciting new partner and we know Prime Video will provide an excellent service on which fans can consume the Premier League," said Richard Scudamore, executive chairman of the Premier League. "The interest in our UK rights is testament to the fantastic competition delivered by our clubs. This outcome will support their continued efforts to put on the best possible football and use their popularity and reach to have a positive impact on the sport and beyond."
For Amazon, Jay Marine, vice president of Prime Video in Europe, said: “We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership. The Premier League is the most watched sports league in the world. Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”