Amazon has introduced #AmazonCart, a way of adding products directly from Twitter into your shopping basket.

By replying to a tweet featuring an Amazon link and adding the #AmazonCart hashtag in the US (#AmazonBasket in the UK), Twitter users can save that product to purchase the next time they visit the retailers site or app. Its not possible to buy the item directly, but Amazon is pitching the function as a way of bookmarking products to research and buy at a later date.

The most obvious use case of #AmazonCart, at least initially, is probably to make brands sponsored tweets more actionable. Its unclear how much of a role Twitter played in developing this functionality, but it could also be a great way of making these tweets more accountable for brands, as theyll be able to neatly tie together the users purchase intent with where they first saw the product.

Amazon is also using the hashtag on its own Twitter account, which has 1.1m followers, in order to push its daily deals and the odd quirky product using picture-led tweets.