MM Awards

Amobee Brings Big Data to Mobile Advertising

David Murphy

Amobee has announced exclusive partnerships with four mobile operators - Globe, Optus, SingTel and Telkomsel – for its publisher-side mobile advertising platform, PULSE for Publishers.

Using its platform, says Amobee, the operators can provide global brands with the most relevant, high quality, privacy-compliant mobile advertising inventory to reach the fast-growing Asian market. The Amobee PULSE for Publishers platform gives each of these operators the ability to enhance mobile inventory with targetable user data, enabling brands to achieve better results by reaching the right consumers, at the right time, in the right place, with the right offer.

“Consumers are increasingly choosing mobile devices for the consumption of content and to conduct research for their purchases,” said Allen Lew, CEO of Group Digital L!fe, SingTel. “Many of them are also warming up to targeted ads which reflect their interests, connections or locations. This makes the mobile space increasingly relevant for brands and advertisers.

“By working with Amobee, the SingTel Group is extracting value from our unique assets - the scale of our regional customer base and our deep customer insights - to offer mobile advertisers the most mileage out of their spend. With the rich data we have, they can benefit from a more targeted and segmented customer reach. At the same time, our customers will benefit from personalised, highly relevant and non-intrusive mobile ads which are delivered in a legally compliant manner.”