Amobee Media Systems is to acquire mobile media firm RingRing Media. Amobee says the acquisition brings it one step closer to fulfilling its long-term vision of creating the industry's largest mobile advertising exchange, dedicated to connecting publishers, advertising agencies and brands to premium inventory in real-time, on a global scale. Amobee's customers include some of the largest mobile operator networks, including Telefonica and Vodafone Group.
Based in London and co-founded by Ben Tatton-Brown and Harry Dewhirst, RingRing Media has quickly earned a healthy reputation as a mobile media specialist, representing some of the largest brands in the world and exchanging over 4 billion impressions per month.
The RingRing Exchange is the world's first mobile advertising platform dedicated to connecting top tier mobile advertisers, media buying agencies and local and global ad networks with leading mobile publishers, operators and application developers to maximize yield for sellers and improve campaign performance and ROI.
"This acquisition solves an industry issue," says Amobee CEO Zohar Levkovitz. "By leveraging the RingRing Exchange, we are able to streamline the process and connect supply and demand using the best technology on the market. In doing so, we will be able to reduce the friction associated with today's mobile media buying and offer a more integrated mobile advertising experience to our customers."
Amobee says the acquisition will make it easier for mobile advertisers and mobile publishers to co-exist, helping sellers monetize mobile display inventory and giving buyers advanced targeting tools to access to the broadest possible reach at the best possible price through one single buy.
"Amobee saw value in our people, technology and a deep understanding of the market," says RingRing Co-founder Ben Tatton-Brown, who will remain as Managing Director of RingRing Media. "Amobee and RingRing Media make an excellent match, creating a gold-standard end-to-end mobile advertising solution that enables brands, advertising agencies and publishers to achieve the greatest return from mobile."
The acquisition is subject to certain closing conditions and is expected to be completed in the first quarter.