Global marketing tech company Amobee has become a Facebook Marketing Partner, with early access to the Instagram ads API giving the company's brand and agency clients the ability to enhance any campaigns they run through the photo-sharing app.
Amobee's technology platform will improve both strategy and execution for Instagram campaigns, using advanced audience targeting and delivery capabilities for multiple ad types to meet a variety of objectives, from brand awareness and engagement to video views and app installs.
Amobee is one of a small number of companies globally with ad API integration across Facebook, Instagram, Twitter and Pinterest, enabling advertisers to harness its Brand Intelligence marketing platform to analyse more than 60bn digital content engagements a day across the web, including mobile and video.
"Instagram is a core platform that every marketer should be considering if they want to reach an engaged and growing audience," said Kim Reed Perell, president of Amobee. "With Instagram's user base of over 300m monthly active users, it presents a timely and relevant opportunity to deliver scale as part of a cross-channel strategy. Amobee's access to Instagram's ads API will provide brands the ability to maximise their presence in-feed, on mobile and with video."
“Instagram provides an opportunity for brands to reach and engage current and potential customers in an innovative way,” said Katie Ford, President at Starcom Mediavest Group, one of Amobee's agency clients.
“Our agency’s partnership with Amobee demonstrates our strategic approach of how we mine insights to inform paid, earned and owned media activation across channels. We have leveraged Amobee’s technology to position our clients as an active part of consumers’ digital experience.”