Amobee has launched its Pulse Create ad creation platform for rich media and 3D mobile ad campaigns.
Create is fully integrated into Amobee’s Pulse ad serving platform – which includes RTB (Real Time Bidding), targeting data, and forecasting functionality – enabling publishers to put together and measure the performance of rich media campaigns from a single platform.
“Amobee continues to push the envelope and offers the best-of-breed mobile advertising platform,” said Amobee CEO Trevor Healy. “3D ads engage mobile users and deliver results in ways never seen before. By tightly integrating Pulse Create into our Pulse for Publisher platform, we can now demonstrate how much more effective 3D ads are, and deliver unprecedented results.”