Amobee Signs Vodafone Agreement

Mobile ad firm Amobee Media Systems has signed a Global Framework Agreement with Vodafone. The agreement establishes the terms and conditions for the supply of the Amobee Media System solution to any Vodafone operating companies and partners worldwide. Vodafone became a minority strategic investor in Amobee Media Systems at the end of 2007.
Amobee describes the Amobee Media System as: A single point of contact for effectively tapping into the emerging opportunities in mobile advertising and buying highly valuable mobile advertising inventory. The solution includes campaign management, targeting, reporting and ad-selection capabilities.
Vodafone is a leading global top-tier operator, and we are very pleased to serve as one of the primary mobile advertising suppliers, says Amobee Chief Marketing Officer, Patrick Parodi. The mobile screen as the new advertising medium of the 21st century will revolutionize how advertisers reach consumers worldwide, and were committed to help Vodafone grow its mobile advertising business globally.
Amobee currently works with Vodafone in Spain, Greece, Italy and the Czech Republic, delivering advertising on Vodafone live! as well as other services, such as ad-funded peer-to-peer SMS and games. Amobees solution can help advertisers successfully execute their brand communications strategies on mobile, says Frank Boulben, Director of Strategic Marketing and Commercial Planning for Vodafone Group. The Amobee media system already effectively supports a number of our operating companies as they execute on their mobile advertising strategies.