Amobee Media Systems, which delivers advertising solutions for mobile operators, has released its Handset Application Programming Interface (HAPI) for the Apple iPhone and Google Android operating systems. HAPI already supports BREW, J2ME, Blackberry and Symbian.
Operators around the world will now have the ability to serve advertising impressions into applications running on these operating systems, using the same ad-serving solution that also supports ad delivery to all mobile content and communication types, including WAP, mobile video and mobile messaging, says Amobee.
Amobees HAPI Software Development Kit (SDK) provides a convenient way for mobile operators to ad-fund their mobile applications, the company says. It manages all aspects of advertising campaigns in a cohesive manner, alongside other advertising channels, such as WAP, games, video and SMS.
Amobees HAPI is designed to support both online and offline modes, while guaranteeing the most suitable advertising experience. It supports, among others, textual, graphical and video ads, and is capable of extensive data analysis, including specific interactions such as click-to-call, click-to-SMS and click-to-browse.
The Apple iPhone and the Google GPhone have proven that consumers are hungry for new mobile services, but these devices have not changed the fact that users must be charged in order for application developers and content providers to generate revenues, says Amobee CEO, Zohar Levkovitz. With Amobees HAPI, operators can now ad-enable new applications running on these devices, while providing developers and media companies (with) new ways to monetize this promising new media.