The TV App Agency has launched Engine, a cloud-based develop-once/deploy-to-many platform which enable brands, agencies and developers to create native TV apps for deployment across multiple connected TVs.
According to the company, there are already several million smart TVs – TVs with built-in internet access – in the UK, with the global number set to reach 119m by 2014.
Currently, however, the connection rate of capable TVs told is stuck at around 60 per cent, with increasing fragmentation across brands – no doubt a familiar story to mobile app developers. Engines cross-platform compiler is intended to offer wider reach across the available smart TV platforms, without the cost of individual development for each. 
