Our friends at Retail Recharged have extended an exclusive invitation to Mobile Marketing readers to attend their innovation event in London on 20 October

Mobile has had a fundamental impact on the retail landscape. What many in the industry classed as a passing trend just a few years ago – has now become central, to their innovation strategy. As the modern day consumer, expects convenience and instant gratification in their every interaction with a brand. They expect to get what they want, when they want it – and retailers who fail to deliver on this are finding themselves ignored by the consumer.

This means that, in order to succeed, retailers must enable consumers to discover a product and not only purchase, but receive the product in just a few touches. To help retailers adapt to a rapidly evolving environment, Retail Recharged is being staged.

The event has been designed with a single purpose – empower retailers to navigate an increasingly complex innovation landscape, filled with competing technologies, all vying for attention. Being held at RBS’s London HQ on Tuesday 20 October, the event condenses what would usually take place over two days into a half-day format.

Retail Recharged will showcase the best emerging innovations in the retail tech space, across four distinct categories (Adaptive Marketing, Operational Excellence, Connected Customers, Accelerated Market Entry) selected for their potential to deliver a real return on retail investment, as well as discuss how to innovate and drive customer relevance across multiple touchpoints (online, mobile and in-store).

The event brings together over 200 senior individuals from the retail community. The speeches will centre on the practical applications of new technologies, allowing retailers to maximise their resources.

Speakers on the day include global directors from brands like Moo.com, Deutsche Telekom (EE), River Island, Ralph Lauren, Bremont, Graze, The Baird Group and MIM.

Confirmed to attend, meanwhile, are senior names from the likes of Boots, Jack Wills, Speedo, Dune, Reiss, Joules, Karen Millen, Tatty Devine, Russell & Bromley, Arsenal, Topshop, John Lewis, Debenhams, Hawes & Curtis, Expedia, Secret Sales, Jaeger, J.W.Anderson, LDC, Majestic Wine, Antler, Mary Katrantzou, Majestic Wine, and eBay.

If youd like to join them, Retail Recharged are offering Mobile Marketing readers an exclusive 15 per cent discount. Get you ticket here, using the discount code RRMMM.

For further information on the event please contact [email protected], or call on +44 (0)7951 091844.