MASTERCLASSING

Deezer introduces analytics app for podcasters

Tyrone Stewart


Music streaming service Deezer has debuted an app that gives podcasters an overview of how well their podcast is performing on the platform.

The Analytics by Deezer app features two tabs – one labelled ‘Analytics’, the other as ‘Audience’. The Analytics tab provides information including the number of streams, unique listeners, fans and shares of a podcast, as well as total and peak listening time. The Audience section displays the age and gender of fans, and the devices they’re listening on.

“As the world’s love of podcasts continues to grow, we want to share insightful data to help creators and producers gain vital knowledge of their shows,” said Frédéric Antelme, Head of Content at Deezer. “Podcasters can better get to know their audience and refine their advertising plans. We’re excited to launch ‘Analytics by Deezer’ and be the only streaming service to offer podcast insights on a mobile app.”

Analytics by Deezer is available to download globally on both Android and iOS now. Currently, the app is only available in English.

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