And the Winners Are…

The Effective Mobile Marketing Awards party is in full swing here at the London Film Museum. All the awards have been handed out, and its been a great evening so far. If you couldnt join us, youll probably be wanting to know who won what. And if you did join us, and youre reading this on the morning after, you might well want reminding.

So, with no further ado, here are the winners in all 19 categories. To find out more about why each campaign, solution or company was picked, check out the latest edition of our print magazine, which will be in your hands – or available online – shortly.


Most Effective Mobile Search Campaign/Solution

Papa Johns/Net Media Planet – The Price Isn’t Always Right


Most Effective Mobile Couponing or Barcode Campaign

McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign


Most Effective Mobile Affiliate Campaign/Solution

The Body Shop/ TradeDoubler – The Body Shop m-Affiliate Programme


Most Effective Mobile Sales Promotion/Direct Response Campaign

Unilever/Rabarba – Cornetto My Loooove 2012 Summer Campaign


Most Effective Campaign from a Mobile Operator

O2/Cherry London – O2 Priority Moments


Most Effective Mobile CRM/Enterprise Messaging Campaign

British Gas/IMImobile – British Gas Appointment Reminder Service


Most Effective Location-based Service/Campaign

McDonald’s/OMD – McDonald’s Extended Hours


Most Effective mCommerce Solution

Screwfix Direct/Netbiscuits – Screwfix Mobile Site


Most Effective Mobile Application – b2b

Wienerberger/Sync Interactive – Wienerberger Brick Selector


Most Effective Mobile Application – b2c

easyJet/Mobile Travel Technologies – easyJet Mobile App 


Most Effective Tablet Application

Compsoft – iPresent


Most Effective Mobile Advertising Campaign

Nokia/YOC – Nokia Lumia 800 Mystery Ad


Most Effective Mobile Advertising Platform/Network



Most Effective Mobile Site

Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site


Most Effective Mobile Augmented Reality Campaign/Solution

Stylist/Blippar – Stylist Olympics Issue 


Mobile Charity Campaign/Solution

Vodafone – JustTextGiving


Most Effective Mobile Ticketing Solution 

Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project


Most Effective Mobile Payment Solution

Barclays Digital Banking Team – Barclays Pingit


Most Effective Mobile Travel & Tourism Solution

Barclays – Barclays Bikes Mobile App