CPAAS - SAP

And the Winners Are…

Alex Spencer

The Effective Mobile Marketing Awards party is in full swing here at the London Film Museum. All the awards have been handed out, and it's been a great evening so far. If you couldn't join us, you'll probably be wanting to know who won what. And if you did join us, and you're reading this on the morning after, you might well want reminding.

So, with no further ado, here are the winners in all 19 categories. To find out more about why each campaign, solution or company was picked, check out the latest edition of our print magazine, which will be in your hands – or available online – shortly.

 

Most Effective Mobile Search Campaign/Solution

Papa John's/Net Media Planet – The Price Isn’t Always Right

 

Most Effective Mobile Couponing or Barcode Campaign

McDonald’s/MobileBits – McDonald’s Euro 2012 Campaign

 

Most Effective Mobile Affiliate Campaign/Solution

The Body Shop/ TradeDoubler – The Body Shop m-Affiliate Programme

 

Most Effective Mobile Sales Promotion/Direct Response Campaign

Unilever/Rabarba – Cornetto 'My Loooove' 2012 Summer Campaign

 

Most Effective Campaign from a Mobile Operator

O2/Cherry London – O2 Priority Moments

 

Most Effective Mobile CRM/Enterprise Messaging Campaign

British Gas/IMImobile – British Gas Appointment Reminder Service

 

Most Effective Location-based Service/Campaign

McDonald’s/OMD – McDonald’s Extended Hours

 

Most Effective mCommerce Solution

Screwfix Direct/Netbiscuits – Screwfix Mobile Site

 

Most Effective Mobile Application – b2b

Wienerberger/Sync Interactive – Wienerberger Brick Selector

 

Most Effective Mobile Application – b2c

easyJet/Mobile Travel Technologies – easyJet Mobile App 

 

Most Effective Tablet Application

Compsoft – iPresent

 

Most Effective Mobile Advertising Campaign

Nokia/YOC - Nokia Lumia 800 Mystery Ad

 

Most Effective Mobile Advertising Platform/Network

Fiksu  

 

Most Effective Mobile Site

Pizza Hut/bemoko – Pizza Hut Delivery Mobile Site

 

Most Effective Mobile Augmented Reality Campaign/Solution

Stylist/Blippar – Stylist Olympics Issue 

 

Mobile Charity Campaign/Solution

Vodafone – JustTextGiving

 

Most Effective Mobile Ticketing Solution 

Samsung/Kilimanjaro Live/Intellitix – RFID Ticketless Technology Project

 

Most Effective Mobile Payment Solution

Barclays Digital Banking Team – Barclays Pingit

 

Most Effective Mobile Travel & Tourism Solution

Barclays – Barclays Bikes Mobile App

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