Masterclassing

Android Doubles UK Market Share

David Murphy

ICM Research has released the results of research into Android phones that it undertook last weekend on its online omnibus.

ICM interviewed 1,930 adults on its nationally representative weekend omnibus for the study, and found that Android has more than doubled its overall market share in just seven months, accounting for 13 per cent of the Great Britain mobile base. Other smartphone platforms have also increased their market share, with RIM up four percentage points to 10 per cent, and iPhone up two points to 9 per cent.

“The implication is that with the range of mid-market BlackBerry and Android options now available, both of these have the potential to put significant distance between themselves and iPhone,” says ICM research director, Maurice Fyles, who led the research. “Furthermore, penetration of Windows 7 is still very low at 1 per cent of mobile users, driven primarily by HTC and Samsung. There is unlikely to be a significant shift in this until the first Nokia Windows 7 handsets emerge later in the year.”