Android Global Market Share Broke 80 Per Cent in Q3

Android of Androids_6.previewAndroid saw its global market share of smartphone hit a record 81 per cent during Q3, 2013, according to data from IDC.

A total 211.6m Android handsets were shipped during the quarter, 39.9 per cent of which were Samsung devices. The remaining manufacturers held a single-digit or even sub-one per cent share, illustrating the continuing fragmentation of the OS.

Windows Phone
Microsofts OS saw the largest year-on-year growth in shipments, up 156 per cent to 9.5m. This growth, IDC says, is largely down to the support of Nokia, which accounted for 93.2 per cent of all shipments.

Despite this growth, Windows Phone still has a market share of just 3.6 per cent.

Despite a record volume of sales (33.6m) during the quarter, Apple saw its market share fall to 12.9 per cent, down from 14.4 per cent. Its worth noting, however, that the latest iPhone models were launched at the very end of the quarter, and 9m handsets were sold in the last week of September alone with the launch of the 5S and 5C.

Apple did, however, manage to retain the highest average selling price by quite a margin, with the average iPhone costing $635 (£399), compared to $268 for Android, though both of these were down year-on-year.

The only OS which saw its average selling price rise from Q3, 2012, was BlackBerry, at $386.

However, this failed to offset a 41.6 per cent drop in shipment volumes, down to 4.5m units, leaving its market share at just 1.7 per cent, compared to 4.1 per cent a year previous.