Summits Yellow

Android Increases US Market Share

David Murphy

Android consolidated its position as the leading US smartphone platform in the three months to the end of November 2012, according to the latest data from comScore's MobiLens service, which surveys more than 30,000 US mobile subscribers.

Android posted a 53.7 per cent market share, up 1.1 percentage points on the previous 3-month period. Apple’s share increased by 0.7 percentage points to 35 per cent, with RIM in third on 7.3 per cent (1 per cent down), followed by Microsoft on 3 per cent (down 0.6 per cent) and Symbian next on 0.5 per cent (0.2 per cent down).

123.3m people in the US, owned a smartphone during the period, giving a market penetration of 53 per cent, 6 per cent higher than the previous three month period.
Samsung was the leading handset maker, claiming a 26.9 per cent market share, up 1.2 per cent on the previous quarter. Apple, in second place, put on 1.4 per cent to hit 18.5 per cent, with LG in third on 17.5 per cent (down 0.7 per cent), Motorola in fourth on 10.4 per cent (down 0.8 per cent), and HTC in fifth on 5.9 per cent (down 0.4 per cent).