Android US Smartphone Share Passes 40 Per Cent

Android has consolidated its position as the top smartphone platform in the US, according to the latest figures from comScore’s MobiLens service, reporting key trends in the US mobile phone industry during the three month average period ending July 2011, based on an ongoing study of 30,000 US mobile subscribers.

Android posted a 41.8 per cent market share, up 5.4 percentage points. Apple ranked second on 27 per cent, one percentage point up compared to the previous three-month period. RIM ranked third on 21.7 per cent (down 4 percentage points), followed by Microsoft on 5.7 per cent) (down one point), and Symbian on 1.9 per cent (down 0.4 percentage points).

The number of people in the US who owned smartphones during the three months to the end of July was 82.2m, a 10 per cent increase over the preceding three-month period.

Looking at overall handset market share, Samsung held on to its position as the top OEM, with 25.5 per cent of US mobile subscribers (up one percentage point), followed by LG with 20.9 per cent (no change), and Motorola on 14.1 per cent (down 1.5 percentage points). Apple strengthened its position at No.4 with 9.5 per cent share of mobile subscribers (up 1.2 percentage points), while RIM rounded out the top five with a 7.6 per cent share (down 0.6 percentage points). During the three-month period, 234m Americans aged 13 and older used mobile devices.

Looking at mobile content usage, there were no dramatic shifts in behaviour, though the percentage of US users who used the browser on their phone rose by 2 percentage points to 41.1 per cent, and the percentage who used downloaded apps rose by 2.8 percentage points to 40.6 per cent.