Angry Birds has unveiled a new mode in Augmented Reality (AR), in partnership with Areyes Studio.

The campaign takes social media users on a first-person joyride, letting them steer characters and dive into the playful world of Angry Birds.

Users can also select their favourite Angry Bird, establishing a connection between the Angry Birds 2 AR advertising and the game.

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According to the company, its advertising campaign is all “about interactive fun, grabbing users attention by providing a truly unique player experience”.

Areyes Studio Co-Founder Ivan Pavliuchenko said: “In 2024 we will witness how AR market makers like Meta, TikTok and Snap will more actively integrate AR into the advertising toolkit to enhance business interaction with end-users through playable AR-Ads.

“It has now become a commonplace tool among prominent brands,” he added.

This comes as Snapchat’s UK Business Solutions Director, Fintan Gillespie, told Mobile Marketing Magazine that platform was at forefront of AR innovation, revolutionising advertising by enabling interactive AR experiences.

He said: “AR gives consumers an immersive experience, and it offers a richer form of consumer engagement for advertisers.

Read the full interview HERE.