Making Science

Announcing the Masterclassing Webinar series

David Murphy

This spring, Masterclassing has partnered with some of the world's leading marketing experts to bring you a trio of digital webinars. Specifically designed for senior marketers in the UK and Europe, these webinars all cover a different aspect of digital marketing in the current climate.

Read on for more information about each session, or click here to see our full schedule of online knowledge exchange session and/or click 'Register' to make sure you are in the know.

Survive and Thrive: Digital Marketing Strategies Masterclass
Wednesday 29th April, 9:00 - 9:45am
This session will examine the top strategies being used by successful brands to help them grow their traffic, improve conversion rates, turn first-time customers into repeat buyers, and build brand loyalty. At this online event, you will gain insights into key strategies for traffic growth, improving conversion rates, customer loyalty, and more. Register here.

Data Driven Creativity Masterclass
Tuesday 12th May 9:00 - 9:45am
Over the last decade, the marketing industry has developed a myopic obsession with data, which has had the unfortunate side effect of dampening creativity. But you can be data-driven, and still be creative. In fact, combining data and creativity leads to huge performance gains for brands of all sizes. In this webinar, you’ll learn: How important the creative is in marketing and branding – and how data can help the process of crafting the best ad creatives. Register here.

Marketing Through COVID-19 Masterclass
Wednesday 13th May 9:00 - 9:45am
Join us to analyse and discuss the results of exclusive research into consumers’ attitudes towards advertising in the COVID-19 pandemic, and the most effective channels to reach them. Discover the findings and see how they apply to your business as we address Marketing through COVID-19 - Business as Usual. Register here.