Ansible launches MDex list of mobile-ready brands

Ansible, IPG Mediabrands mobile marketing and technology agency, has launched MDex, a new report ranking the worlds most mobile ready brands based on five criteria that span both mobile presence and performance.

Facebook, Amazon and 7-Eleven took the top three spots, which were revealed at this years Mobile World Congress. Other brands in the top 10 including Target, Adidas, Microsoft, Hyundai and Google.

The global study was carried out in partnership with YouGov and powered by Google. It collected and analysed over 240,000 data-points, assessing over 2,000 brands and determining each companys mobile performance in terms of discoverability, mobile optimisation, navigation & content, utility & usability, and driving desired actions.

The framework for the study was built and developed over six months, with field studies occurring in January 2017. 15 major markets including Australia, Brazil, India, Singapore, the US, Malaysia, Germany and the UK were assessed, focusing on large multinationals with a presence in multiple key markets, as well as smaller, market-specific brands.

“The MDex is a first-of-its-kind study that provides IPG Mediabrands clients with the tools, knowledge and platform insights needed to be at the forefront of mobile,” said Travis Johnson, global CEO of Ansible. “A dynamic and robust mobile strategy is critical for brands in todays marketing ecosystem. The MDex will serve ass the cornerstone of our client advisory services and strategic offerings.”

The MDex will serve as an ongoing global study, examining how brands continue to adapt to the rapid shift in consumer engagement and behaviour. As the study evolves, Ansible intends to use the MDex to continue to inform, educate and impact IPG Mediabrands, its clients, partners and speciality business units on best-practices, innovation and insights on mobile devices.

You can read the initial results for the MDex for free here.