Santander has introduced its free online learning platform, Santander Open Academy, in a new ad featuring TV duo Ant and Dec.

Developed by House 337, produced by Mitre Studios, and in collaboration with IPG Studios, the 30-second ad is accompanied by a 20-second version and several 15-second social media assets.

The national campaign will be featured across video-on-demand, connected TV, display, social media, email and in-branch communications.

Leon Jaume, ECD at House 337, said: “Ant and Dec’s genius for misunderstanding things makes them perfect to promote Santander’s Open Academy.

“The platform helps people unlock their potential—everyone except Ant and Dec, who manage to lock both their potential and themselves away.”

Santander UK Marketing Director Dan Sherwood added: “We’re proud of our nearly 30-year commitment to education, skills, and employability.

“That’s why we’ve invested in Santander Open Academy, which offers expert-led, on-demand training to people across the UK, free of charge and available to everyone—not just Santander employees or customers.”