Mobile interactive services provider Mobile Interactive Group (MIG), has been selected by AOL to build and manage mobile interactivity surrounding this years AOL Music Live! Summer Cooler event, which takes place today at Indig02 in London.
MIG has built and is managing the WAP site for the event, which, pre-event, houses various pieces of free content including event details, travel information, wallpapers and biographies of the artists performing on the night, including Crowded House, The Magic Numbers, The Thrills, Siobhan Donaghy and Tiny Dancers.   
Post event, additional content will be available for download from the site, including live photos and 30-second mobile video clips from the performing artists, which will be edited and encoded for mobile by MIGs production team. Access to the WAP site has been sent via WAPpush to all competition winners lucky enough to win tickets for the event.
MIG is well established in supplying interactive event based services to companies wishing to extend their brand into the mobile arena says MIG Business Development Director Anthony Nelson. The team at MIG is delighted to be working with AOL and looks forward to having the opportunity to support additional music projects over the coming months.