AOL Canada Shifts Entire Ad Inventory to Programmatic
- Thursday, September 25th, 2014
- Share this article:
The move follows similar announcements regarding its US and UK sites, and will cover all of AOL Canadas owned and operated sites, including The Huffington Post, Engadget, StyleList, Moviefone and Kitchen Daily.
Some of AOLs existing premium formats, such as its multi-screen Project Devil/IAB Portrait and Halo, will only be available through its demand side platform, with more transferring over time. All of its video inventory will be made available through the Adap.tv cross-screen programmatic video platform.
“This announcement demonstrates AOL Canadas continued commitment to enabling our advertising partners to achieve greater efficiency by automating the manual processes that characterise standard media buying,” said Joe Strolz, general manager of AOL Canada. “Using our platforms to simplify the process of acquiring high-quality, brand-safe inventory, collectively frees us up to focus on creative content-based solutions and native opportunities, pivoting off an audience deeply engaged in original content.”