AOL has begun offering free mobile
web-based (WAP) games through its mobile portal at
http://wap.aol.com/games. The games are accessible through consumers
mobile web browsers and require no downloads. They are being provided
by New York-based Cellufun,
which last month took the 2008 Global Mobile Award for Best Mobile Game
at the Mobile World Congress in Barcelona for its game,  Call of the
Pharaoh.
The games are available now through AOLs mobile portal,
and will be offered on a free, ad-supported basis. Advertising
inventory will be sold by AOLs ad network,  Platform-As Third Screen
Media. All of Cellufuns most popular mobile web titles are available,
including Call of the Pharaoh, Space Wars, Ice Fishing and more.
Were
thrilled to offer Cellufuns catalog of popular games to our mobile
users, says Steve Murphy, Senior Vice President, AOL. Games are a
great complement to the robust entertainment offerings available
through the AOL mobile portal.