AOL has announced a deal with Juice Wireless to launch a trial of the Juice Wireless JuiceCaster mobile social media application to AOL users in the UK. JuiceCaster enables consumers to easily capture and post pictures and videos directly from their mobile phones to virtually any online site or personal page, including AOL AIM Pages and AOL Journals.
AOLs co-branded JuiceCaster is planned for launch to UK consumers in early 2007. Sign up is free, but users must have an AOL screenname, which is also free to obtain. Once signed up, the user receives an AOL JuiceCaster application for their mobile phone, as well as the AOL-branded JuiceCaster MediaBox. 
The MediaBox is a mobile-to-web publishing tool offered as a Flash plug-in which the user adds into their online pages and websites. Every time the user takes a picture or video with their mobile phone, it is automatically sent to everywhere they have put their MediaBox. 
The JuiceCaster application works on virtually any cameraphone and, the companies say, makes the capture and upload of pictures and video from the phone easy. Straight from the phone, the user can quickly provide relevant tagging information such as title, keywords, location, topic, and community. JuiceCaster also offers a range of other features, such as viewing user-generated pictures and videos on the phone, creating original live videos on the web, making multimedia comments, connecting with friends, creating rich author profiles, and more.
JuiceCaster is exactly the type of application our users want says Mike Moore, Head of Monetisation Services for AOL Europe. An easy-to-use social networking service which connects mobile phones to the web. This is a leading product, delivering open, post-anywhere, mobile picture and video blogging.
For Juice Wireless, CEO David Herman adds:
We are thrilled to launch JuiceCaster with AOL in the UK to provide their users with a truly useful and usable mobile application. Posting your mobile phone pictures and videos to the web sites of your choice is something every user understands and wants.

Nick Desai, Juice Founder and Chairman, interview. Read.