App Annie Adds Ad Analytics and ASO
- Monday, May 5th, 2014
- Share this article:
App Annie has launched two additions to its analytics platform, Advertising Analytics and App Store Optimisation (ASO).
Advertising Analytics has been available in beta for the last few months, but is receiving its full official launch, while tripling the number of featured ad platforms to more than 20, including iAd, AdMob and InMobi.
The solution integrates data from these platforms with App Annies existing analytics products to provide app developers and publishers with a complete view of the revenues brought in by ads, and the effectiveness of their own user acquisition campaigns, in one place.
ASO provides keyword search analytics to show which apps are performing best on the App Store for any given search term. This product is initially launching with support for iOS in 25 countries, with other app stores and countries promised soon.
Both products are available to App Annie users for free.