App Annie has unveiled a number of updates to the paid-for, B2B side of its business to improve its clients ability to analyse downloads, sales and revenues across iOS and Google Play.

The company currently tracks 250,000 apps in 155 countries and already works with 40,000 developers, including 12 out of the top 15 top grossing iOS publishers. Google and Microsoft are also noted users.

The improvements give users of its Intelligence platform access to the tools via the web, something already available for the free, consumer-facing product Store Stats that its 120,000 users are already familiar with. App Annie is also now working with the business intelligence company Tableu to offer its paying customers access to 25 off-the-shelf data visualisers, plus the opportunity to customise, for use in things like board presentations.

We spoke to Marcos Sanchez, App Annie’s VP global corporate communications, about how the business is doing. App Annie has only received $7m in VC funding but asks many of its big corporate clients for six-figure sign-up fees for access to its platform. He explained where App Annie is being used, including among venture capitalists looking to invest in the mobile market, about trends he is seeing in mobile, and where App Annie sees itself in the world of big data.

You can listen to the full interview below, or download it as a podcast here.