App Drives a 25 Per Cent Increase in Mobile Banking Customers for Garanti

Turkish bank Garanti has launched a mobile banking service app, Garanti Personal Finance, which enables users to monitor their accounts, using charts and infographics, as well as transfer money between accounts and to third parties. 

The app launched at the end of October, and in its first week drove a 25 per cent increase in new mobile banking customers for Garanti.

Developed by mobile design agency Fjord, the service is apparently part of Garantis aim to transition Turkey into a cashless utopia by 2023. 

“Mobile technology is transforming the Turkish market and by employing a mobile-first approach that puts the user at the heart of design, we have been able to help Garanti unlock the true potential of mobile banking,” said Iñaki Amate, managing director of Fjord Istanbul. “The results speak volumes and are testament to not only the appetite for services like this but the potential they have to transform and empower the people of Turkey to better manage their finances on the go.”