App:Play Launches Social and Mobile Participation TV Platform

A TV platform has launched that allows viewers to participate in what theyre watching via quizzes, polls, and votes. The platform, called App:Play, allows users to engage with TV shows via social networks and mobile devices. 

The platform works with Facebook and Twitter and over 95 per cent of internet-enabled mobile phones, says the App:Play company. 

App:Play enables broadcasters to use real-time or pre-recorded media content and integrates with a range of payment options including Facebook Credits, multiple In-App Purchase and traditional premium rate SMS and telephony.

Henry Bennett, MD at App:Play says: “App:Play allows broadcasters, publishers and content owners to reach an increasingly fragmented audience. By capitalising on the increased use of social and mobile channels, content providers can find new ways to generate revenue, increase engagement and enhance brand experience. For developers too, App:Play provides a new mechanism for generating significant additional revenue from TV brands and published content.”

The App:Play API allows app developers to include publisher and broadcaster content in their apps. The first App:Play product, CashPlayTV, will launch in early June, says the company. CashPlayTV is a 24-hour, real-time quiz TV channel to broadcast live across Facebook, mobile apps and the web.