Making Science

App Samurai launches $250,000 Resilience Grant offering $10,000 ad spend to app startups

David Murphy

Mobile advertising platform App Samurai has launched what it calls a “global Resilience Grant”, supporting mobile app publishers that, in turn, support the mental, physical and emotional wellbeing of consumers throughout the on-going COVID-19 pandemic.

The Resilience Grant will award up to $10,000 per start-up in ad spend on the company’s platform to help support their user acquisition campaigns. Each start-up will also receive support from dedicated specialists within the App Samurai team, to ensure the chosen app publishers can maximise the success of their campaigns and therefore help the largest audience possible.

“Whilst governments around the world introduce unprecedented fiscal measures to support businesses and individuals during this incredibly challenging time, start-ups and the entrepreneurs who launch them continue to struggle,” said App Samurai CEO and co-founder, Emre Fadillioglu. “They are the lifeblood of the mobile app ecosystem so we wanted to do what we could to support this community and in turn the users they help.”

Eligible app publishers can apply for the grants via the App Samurai website until 10 July, with successful applicants confirmed on 27 July 2020. Apps will be chosen by a Selection Committee made up of members of both the App Samurai leadership and independent experts from the marketing and advertising industry. Applicable apps must be able to demonstrate the support they provide to the mental, physical or emotional wellbeing of the communities they serve.
Mobile app publishers applying for the available grants will need to demonstrate how they benefit their communities, the degree to which they need a grant to survive, and the ongoing future potential of the business.
Relevant apps could come from categories including Health & Fitness, Streaming, Social Media and News. They must have an Apple App Store or Google Play Store app review score of at least 4.5, have between 10-100k monthly active users, and serve users in one of the Top 20 most affected countries. Full details on the application process are available on the App Samurai website.

Apps wishing to apply for Grant support can do so here