Appboy Launches In-app News Feed

AppBoyMobile relationship management firm Appboy has launched an in-app news feed, which it claims is an industry first.

The social media-style feed can be used to deliver customised messages and announcements to different user segments.

Appboy says its offering helps increase engagement by 30 per cent.

“A huge flaw in mobile is only focusing on push messaging,” said Mark Ghermezian, Appboys CEO. “By creating a completely new engagement channel via the News Feed, we give our clients a powerful solution to reduce user churn and build the ROI of their mobile business.”. Thats 10 per cent of the solution. With Appboys multi-channel approach, which now includes our in-app News Feed, our customers can now move their users from point A to point B.”