AppGlu has launched a platform for businesses to control content updates, tracking and targeted push marketing campaigns for their apps when they are in the app store without the need for developers.

Appglu enables its users to deliver personalised content for each user, offers offline data synchronisation, along with graphs and reports to show how users interact with the apps content. AppGlu provides SDKs to be integrated into iOS, Android and HTML5 apps so devs can still use the platform of choice when creating their app. The platform is already in use by the US TV network, CBS.

“If mobile applications are not actively managed and maintained after a launch they can easily become stale and irrelevant,” said Adam Fingerman, founder and CEO of AppGlu. “At AppGlu, we are giving companies the control they need after launch to ensure their apps are successful, without requiring ongoing involvement from the application’s developers.”