Appia Launches Discovery Native Ads

Appia Native Ad FormatMobile user acquisition network Appia has launched its native ad format for mobile, Discovery Ads.

Discovery Ads can be customised to match the look and feel of the app or site where they appear, and allow for real-time optimisation of creative with A/B testing to establish what combination of images and text works best.

“Discovery Ads represent the next generation in mobile advertising formats that we’re confident our customers will be excited to use,” said Jud Bowman, CEO of Appia. “At Appia, we’re consistently looking for new ways to create the best user experience while driving further mobile monetization for both advertisers and publishers. Discovery Ads promise real-time performance insight that will create optimized mobile user acquisition.”