Apple has launched a range of new AI-powered features through a new partnership with OpenAI.

At the technology giant’s annual Worldwide Developers Conference in Cupertino, California, Apple executives unveiled “Apple Intelligence”, which it described as a personal intelligence system for the iPhone, iPad, and Mac, which combines the power of generative models with personal context.

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In a presentation, CEO Tim Cook explained: “We’re thrilled to introduce a new chapter in Apple innovation. Apple Intelligence will transform what users can do with our products,” while emphasising the company had pushed to develop a personalised AI offering for its users.”

The updates feature an improved Siri, which is now capable of performing hundreds of additional tasks thanks to ChatGPT.

As a result, Apple users will also be able to create custom emojis based on prompts and generate email summaries using the new technology.

ChatGPT access will be integrated into iOS 18, iPadOS 18, and macOS Sequoia, the new Mac OS. These features will be available for free with the new operating systems in September.

However, the technology giant also emphasised its commitment to privacy as a key differentiator from competitors Microsoft and Google.

Apple’s SVP of Software Engineering, Craig Federighi, stated that “Apple Intelligence” integrates AI models directly into iPhones, iPads, and Macs, ensuring privacy protection at every stage.

Commenting on the partnership, OpenAI CEO Sam Altman said: “We’re excited to partner with Apple to bring ChatGPT to their users in a new way. Apple shares our commitment to safety and innovation, and this partnership aligns with OpenAI’s mission to make advanced AI accessible to everyone. Together with Apple, we’re making it easier for people to benefit from what AI can offer.”

Meanwhile, Elon Musk, Founder of OpenAI rival xAI and X, formerly known as Twitter, criticised the partnership, claiming Apple cannot guarantee the security of user data once shared with OpenAI and accused the company of compromising user privacy.

In a social media post, Musk labeled the partnership as an “unacceptable security violation”, adding that it’s “patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy.

“Apple has no clue what’s actually going on once they hand your data over to OpenAI. They’re selling you down the river.”