WATCH: Apple unveils Chinese New Year ‘Shot on iPhone’ campaign

Technology giant Apple has launched its seventh annual Shot on iPhone campaign celebrating Chinese New Year.

The 15-minute film, ‘Little Garlic’, is created by TBWA\Media Arts Lab Shanghai with Marc Webb as director and tells the story through the lens of an iPhone 15 Pro Max.

The campaign welcomes the year of the Dragon with the story of a young girl battling her insecurities about her nose, which her grandad lovingly calls her “garlic nose”. Despite her grandad saying the family nose brings luck and fortune, the little girl is still not happy with it, which eventually leads to a series of magical transformations.

The film which will appear on broadcast, digital and social media, features on the iPhone 15 Pro Max, including 5x optical zoom, Action mode, and Cinematic mode, which were all utilised in the production to bring the campaign to life.

This comes as Apple recently launched two new adverts adding to its ‘Relax, its iPhone’ campaign.

The latest campaign by the tech giant showcases the relief that parents can experience thanks to new updates added to the iPhone 15, iPhone 15 Plus and iOS 17.


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