Apple Enjoys Most Successful App Store Day Ever

Apple App StoreApple enjoyed New Year’s Day a lot more than most people, as it recorded the App Store’s best day ever. An eye-watering $240m (£195m) was spent across iPhone, iPad, Apple Watch, Apple TV and Mac, on the first day of 2017, on games, apps and iMessage sticker packs.

Across 2016, developers earned over $20bn – up 40 per cent from 2015 – bringing the overall amount earned since the App Store’s 2008 launch to over $60bn. 2017 already looks set to surpass any previous figures.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Unsurprisingly, Super Mario Run was the most downloaded app globally on Christmas and New Year’s Day, and is among the top 10 most downloaded apps of 2016. Also unsurprisingly, in 2016, Pokémon Go was the most downloaded app of the year. Prisma, Reigns and Procreate were among Apple’s most successful apps from independent developers.

Meanwhile, Apple’s latest usage statistics reveal that 76 per cent of active Apple devices are running iOS 10. 18 per cent are operating iOS 9, while 6 per cent an OS. Although, analytics firm Fiksu’s third party tracker puts iOS 10 usage at 84 per cent, 115 days after its release.