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Apple Goes Red to Help Fight AIDS

Tyrone Stewart

Apple has gone Red in its World AIDS Day push, offering customers more ways to support (RED) in the fight to end AIDS, for the 10th year running.

This year, Apple customers will be able to get limited-edition custom Red content on 20 of the most popular games across the App Store – including Angry Birds 2, Candy Crush Jelly Saga, Farmville and Clash of Clans – from next week. All proceeds from the associated in-app purchases will go to the Global Fund.

In addition, Apple has added Red versions of an iPhone 7 battery case, iPhone SE case, Beats Solo 3 Wireless on-ear headphones and the Pill+ portable speaker.

“The gift of life is the most important gift that anyone can give,” said Tim Cook, Apple’s CEO. “Thanks to the vision and dedication of Red, an AIDS-free generation is within our reach. We want to leave the world better than we found it, and that’s why our longtime partnership with Red remains so important to us.”

The Killers’ have also recorded an iTunes exclusive holiday album, Don’t Waste Your Wishes, with all proceeds in the US going to the Global Fund.

Over 400 Apple stores on five continents will turn their logos red or feature Red window decals to raise visibility for World AIDS Day. Through to 6 December, Apple is donating $1 to Red’s mission for every purchase made with Apple Pay at any Apple store, on the Apple website or through the Apple Store app, up to $1m. Bank of America will make a donation for every Apple Pay transaction using is cards, also up to $1m.