Apple highlights new hearing aid feature in new Xmas ad
- Friday, November 29th, 2024
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Apple has unveiled a new Christmas ad highlighting the AirPods Pro 2.
Titled Heartstrings, the campaign was developed by creative agency TBWA\Media Arts Lab LA and directed by Henry-Alex Rubin of Smuggler.
The campaign will be rolled out globally during the holiday season, spanning broadcast, digital platforms, and social media. 
According to Apple, the story is inspired by the cast’s personal experiences. The ad features a father reflecting on memories with his daughter as she opens Christmas presents.
It then captures a heartwarming moment when she receives a guitar, and her father activates the hearing aid feature on his AirPods Pro 2, enabling him to hear clearly.
